Step One, Be Handsome
It's easy to say the things to do to be Apple, it's another to do them.
Episode: 11: I Am the Steve Jobs of This Sandwich
JOHN: There are some lessons to be learned from what Apple does that maybe that will help you succeed in your business. But the things that help you more are the intangibles. You can’t copy those.
“Oh, I’ll just do what Apple does. Make really good products. Make the right decisions about what features to include and what features not to include. And figure out what people want before they even know that they’re going to want it themselves.”
That stuff, you can say it, but you can’t copy it. It’s in the same way that you can say, “Write your own infrastructure software just like Google does and make it awesome.”
“Yeah, how do I do that again?”
It’s tough to copy greatness. So whenever I see these things of like, “Do what Apple does and you will succeed,” half of that is true and then half of it is like the great instruction on how to avoid sexual harassment in the workplace.
Step one, be handsome.
Succeed like Apple.